Industrial Designer - João Paulo Cunha Melo

Industrial designer graduated from the Faculty of Fine Arts of São Paulo in 2006. During this period I worked with companies linked to automotive and nautical projects.

In 2008, I started at the Fiat design center in Brazil, the only studio outside of Italy. I worked on visualization design.

In 2013, in search of new horizons, I had the opportunity to move to the south of Brazil, where the Marcopolo S/A bus factory is located, one of the largest bus groups in the world, proposed working on the creation and development of new products.

After 8 years, I returned to work in automotive design with the Renault team, where I stayed for a few months until I was invited to participate in a mobility start-up, Arrow, where I have the challenge of creating a new vehicle to be 100% electric and today I work as leader. creation of the company, working in the area of ​​product design and marketing.

Today, in addition to my position at Arrow, I provide consultancy in the area of ​​product design, I am the designer of the new StockCar cars, the main category of Brazilian motorsport, and I am also leading a new brand of recreational vehicles, SAV Motors do Brasil.
Lead Creative Officer
From 11/2011 -


Responsible for creation between areas of the company, brand, marketing and corporate and for the exterior and interior styling of the first electric van for the last mile in Brazil.


           • Concept design

•Visualization: renders and animation for presentations. 
• Post production images


Senior 3D Scuptor & CGI - Renault / Molb
From 07/20121 -
•3D modeling in Alias  
•Visualization: renders and animation for presentations. 
• Post production images


Creative designer - Marcopolo S / A
From 04/2013 to 07/2021
•Development and creation of new products for global market.
•Project follow-up with suppliers
•Manual and digital sketchs.  
•3D modeling in Alias  
•Visualization: renders and animation for presentations. 


Chief Visualization designer - Fiat Brazil Style Center


From 10/2008 to 04/2013

Working with virtual reality in the development of new projects.


Reduced costs and time with virtual proposals
• Presentation for advancement to management
• Implementation of photo-realistic renders project during and after release for use in areas such as advertising and communication.