Industrial Designer 

João Paulo Cunha Melo

Industrial designer graduated from the Faculty of Fine Arts of São Paulo in 2006. During this period, I collaborated with companies involved in automotive and nautical projects.


In 2008, I embarked on my journey at the Fiat Design Center in Brazil, the only studio outside of Italy. My focus was on visualization design.


In 2013, seeking fresh challenges, I seized the opportunity to relocate to the south of Brazil, where I joined Marcopolo S/A, one of the world's largest bus manufacturing groups, tasked with creating and developing new products.


After an enriching 8-year tenure, I transitioned back to automotive design with the Renault team. Although my stint lasted only a few months, it was pivotal. Subsequently, I was invited to participate in Arrow, a mobility startup, where I lead the creation of a new 100% electric vehicle. Presently, I hold the role of company leader, overseeing product design and marketing.


In addition to my responsibilities at Arrow, I offer consultancy services in product design. I am also the designer behind the new StockCar cars, the premier category of Brazilian motorsport. Furthermore, I am spearheading a new venture in recreational vehicles, SAV Motors do Brasil and DuoExo project.


Lead Creative Officer
From 11/2021 -


Responsible for creation between areas of the company, brand, marketing and corporate and for the exterior and interior styling of the first electric van for the last mile in Brazil.



            • Concept design


            •Visualization: renders and animation for presentations.


            • Post production images


Senior 3D Scuptor & CGI - Renault / Molb
From 07/20121 -
•3D modeling in Alias  
•Visualization: renders and animation for presentations. 
• Post production images


Creative designer - Marcopolo S / A
From 04/2013 to 07/2021
•Development and creation of new products for global market.
•Project follow-up with suppliers
•Manual and digital sketchs.  
•3D modeling in Alias  
•Visualization: renders and animation for presentations. 


Chief Visualization designer - Fiat Brazil Style Center


From 10/2008 to 04/2013

Working with virtual reality in the development of new projects.


Reduced costs and time with virtual proposals
• Presentation for advancement to management
• Implementation of photo-realistic renders project during and after release for use in areas such as advertising and communication.